IDENTITY

Curiosity as a Driving Force

I’m a designer driven by curiosity and physical exploration. What excites me most is transforming an idea into something real — turning a sketch or a thought into a tangible object. That drive has shaped my path and led me to explore different design disciplines.

Creating Meaningful Interactions

I focus on interactive, user-centered products that invite a dialogue between user and object, building deeper connections and generating meaningful experiences.

Where I Thrive: Hands-On Development

My strength lies in the development phase, where I apply a hands-on approach.
Through projects like NGARU, Sammasati, or the Hugging Backpack, I’ve worked with aesthetics, materials, and technology to bring ideas to life.
My expertise blends creativity and realization — from fast prototyping (3D printing, cardboard modelling, sewing, Blender rendering) to integrating electronics and basic AI.

Structure as a Source of Clarity

I’m highly organized and find clarity in maintaining a full overview of the design process — both individually and within teams.
I often take on the role of coordinator, helping to sustain structure and focus in collaborative environments.

Embracing the Iterative Process

I thrive in multidisciplinary teams, where feedback flows and ideas evolve.
I tend to overthink in the conceptual phase, but I’ve learned to move past this by engaging with physical prototypes — even if it means letting go of an idea.
That iterative mindset keeps my work grounded, curious, and continuously evolving.

VISION

The Role of Design in the Digital Age

With the vast amount of emerging technologies, industrial design has followed the trend by adding more and more functionalities to products in an effort to differentiate from competitors. In today’s digital era, design plays a crucial role in shaping how we interact with technology.

Designing to Connect People and Technology

I believe that as designers, our job is to connect users with new technologies in a way that allows them to fully benefit from their advanced functionalities.
By showing the negative effects of poor design and highlighting the value of products with good durability and intuitive interaction, we can influence how users engage with what they own.
A device with poor interaction design can lead to frustration, confusion, and ultimately, abandonment. This is why I give my design process a strong human-centered and interactive foundation.

Simplicity as a Design Principle

I value simplicity in design. A concept does not need to include dozens of functionalities to be meaningful or valuable to the user.
When a product does offer complex features, its aesthetic should support clear and intuitive interactions.

A good example is the microwave: most people use it to heat food, relying on just a few basic functions. Yet many microwaves are designed with over 30 buttons.
Although additional modes like defrost, oven, or grill represent technological progress, they are often unused because of poor interaction design.
I see this as a design step backwards. That’s why I focus on user needs and creating intuitive, meaningful interactions.

Aesthetics Beyond Beauty

I believe aesthetics are essential — not just to make a product beautiful, but to communicate its purpose and reveal the story behind the object.

Designing for Meaningful Experiences

For me, design is about enhancing people’s experiences by creating powerful connections between user and product.
In today’s digital context, this means blending physical and digital aesthetics of interaction to create truly impactful designs.